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Jason Holland and I are delighted to announce the launch of our new venture, THE-CRMagency.

Having grown Underwired to be voted RAR’s eCRM Agency of the Year 2015 - an achievement we’re especially proud of because only clients got a vote - we believed it was time for a new independent.

As THE, we will continue to specialise in strategic planning, creative design, campaign delivery and results analysis – for market-leaders’ customer communications.

We would love to demonstrate how we can make your CRM thrive.

Please get in touch if you’d like to hear more.
 
 
 
John THEW
 
JohnTHEW
 
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John Thew, our Managing Director, is a multi-award winning marketing strategist who’s spent the last 20+ years planning and delivering digital solutions for companies as diverse as BBC, easyJet, Ford, Procter & Gamble, Travelodge and Virgin Active.
 
JasonHOLLAND
 
JasonHOLLAND
 
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Jason Holland, our Creative Director, founded two of the iconic digital marketing agencies, Head New Media and Underwired, winning just about every digital award going - BIMA, Cannes, D&AD, EPICA, RAR, The Drum.
 
 
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John and Jason both play an active part in planning and delivering client work and are ably supported by a growing team of planners, designers, HTML coders, project & account managers and campaign analysts. We also work with THE specialists in complementary fields to ensure our clients always get the best marketing advice and delivery solutions.
 
 
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THE-CRMagency’s unique combination of skills in CRM strategy, data-led customer analytics, award-winning design and seamless technical delivery, make us ideally placed to help your organisation thrive.

We advise on the right things to do and how to leverage CRM tools and techniques to deliver effective, compelling, objective-busting customer communication solutions.
 
 
 
Organisations that thrive at eCRM demand compelling communications that play to the strengths of CRM technology. In order to thrive, an organisation needs the optimum blend of efficiency and effectiveness.

We call this the Science and Art of CRM.
 
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Efficiency is the science of doing things right. There’s a science to audience segmentation, to deploying live text in emails and many other areas of CRM. Each bring incremental improvements to a campaign. Together they add up to huge increases in ROI. We’d love to discuss how we apply THE-ScienceofCRM to enable our clients to beat their objectives.
 
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Effectiveness is the art of doing the right things. There’s an art to creating the optimum campaign strategy, to designing compelling communications and many other areas of CRM. Each bring incremental improvements to a campaign. Together they add up to huge increases in ROI. We’d love to discuss how we apply THE-ArtofCRM to enable our clients to beat their objectives.
 
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  the-email-newsletter  
 
Keep subscribing to our newsletter and every month we’ll give you THE insights in to a subject core to eCRM success. Some will be written by a member of THE-Team. Others by expert friends of THE. All will strive to be insightful and thought-provoking.

We’ll also showcase some of our recent work, report on events we’ve attended / presented at, we’ll vent in “If we could change one thing!” and share cool stuff we like.

Also next month, Jason will explain our brand’s inception but, if you can’t wait, give us a call and we’ll reveal all over a coffee or two.

However, if THE and/or CRM isn’t for you, we won’t be offended* if you go straight to unsubscribe below.


*Well, perhaps a little bit offended. Maybe just check out our new website first.
 
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